KGK Genix is a multi award-winning creative design and print agency delivering retail and activation campaigns for major brands including Nike, Gap, Superdry and the National Portrait Gallery. It’s also an industry leader when it comes to sustainable print, and has developed a suite of eco alternatives for all of its major stock lines.
We kicked things off with a creative workshop, taking a deep dive into the company’s wider marketing strategy to uncover where video could add the most value. We prioritised the projects and brainstormed concepts for both the new and refreshed films.
To make the most of our filming and editing time, and achieve more with the budget, we planned and produced all of the films at the same time. This meant we could capture all the footage we needed for multiple projects within one carefully coordinated shoot. We also worked with KGK’s in-house design team to create and animate on-brand graphics.
The company was looking for a video production partner to develop a film about its eco credentials. The team wanted to showcase the eco range, talk about its
carbon accounting and offsetting journey, explain how sustainability is integral to its culture and explore real examples of its unique projects and programmes in action.
At the same time, the team wanted to refresh the website videos explaining its service areas. KGK were looking for a fresh, modern look and feel, which told the story in a clear, compelling way and would drive the messages home.
The KGK team loved the finished films and have used them in awards submissions, on the company website, on social channels and in tenders for new work. With a very similar culture and delivery ethos, our two organisations have forged a strong partnership and continue to work together on sustainability initiatives and event production projects. We are also looking at how we can help the team with a range of future films.
Video production. Creative concepts. Storyboarding & scripting. Editing. Location filming. Interviewing. Editing. Comms Strategy.