University Hospitals Coventry & Warwickshire (UHCW) Charity is the Charity of UHCW NHS Trust. It’s an incredible organisation that raises vital funds to make improvements for staff, patients and families across the hospital sites, and we are proud to have produced a range of videos to support its fundraising campaigns.
Working with the Charity’s fundraising team, we filmed and edited a series of interviews with staff, patients and families, shining a light on their stories and experiences. We cut these together with branded graphics and an emotive call to action, creating an impactful film to fit the specific timeframe of the Coventry FC slot.
Throughout filming, we worked closely with the team to ensure the interviews covered everything they were looking for. In addition we worked hard to maximise the time we had on site, capturing as much footage as possible for this video, and creating a bank of content for future projects. This made sure that the Charity got as much as possible for their budget and paved the way for a great return on investment.
In the wake of the pandemic, the Charity wanted to make a fundraising film capturing the real-life stories of people impacted by their work – and showing the positive difference a donation could make.
The team was looking for a video production partner to help create a video to be shown on the big screens at Coventry FC at half time during a home game. The idea was to inspire and motivate people to make a donation on the day.
The Charity’s team was thrilled with the film and its impact, exceeding its fundraising target on the day. The video has continued to be used on the Charity’s website as a key comms tool to help explain the work it does, and the difference that it makes.
We’ve continued to work together, collaborating on a number of other projects including a video about the trust’s dementia unit, which was used at a charity fundraising ball.
Video production. Creative concepts. Storyboarding & scripting. Logistics & communications support. Location filming. Interviews & subject coaching. Editing. Graphics & animation.